Privacy Policy

Effective Date: 30.08.2025

At The Dreams, we are committed to protecting your privacy and personal data. This policy explains how we collect, use, and safeguard your information in accordance with the EU General Data Protection Regulation (GDPR).

1. Who We Are

This website is operated by:

• Company Name: The Dreams
• Address: Boulevard Adolphe Max 103, 1000 Brussels, Belgium
• VAT Number: BE 0800498735
• Email: mail@loveshop.brussels

2. What Personal Data We Collect

We may collect the following data from you:

• Full name and contact details (email, phone, address)
• Billing and shipping information
• Order history and payment method (no full credit card numbers are stored)
• IP address and browsing behavior (via cookies)
• Communication preferences (newsletter opt-in)

3. How We Use Your Data

We use your personal data to:

• Process and ship your orders
• Provide customer support
• Send order and shipping confirmations
• Improve our website and services
• Send promotional emails (only if you opt-in)

4. Legal Basis for Processing

We process your data based on:

• Contractual necessity (to fulfill your order)
• Legal obligation (e.g., tax regulations)
• Consent (for marketing communications)
• Legitimate interest (e.g., fraud prevention)

5. How Long We Store Your Data

We retain your personal data:

• For as long as necessary to complete your order
• Up to 7 years for accounting/legal purposes
• You may request deletion at any time, subject to legal obligations

6. Cookies

We use cookies to enhance your browsing experience. You can manage your preferences via the cookie banner or browser settings. For more, see our Cookie Policy.

7. Who Has Access to Your Data

We never sell or rent your data. Your information may be shared with:

• Trusted third-party services (e.g., payment gateways, delivery partners)
• Legal authorities, when required by law

8. Your Rights

Under GDPR, you have the right to:

• Access your personal data
• Correct inaccurate data
• Request deletion (“right to be forgotten”)
• Object to or limit data processing
• Withdraw your consent
• File a complaint with the Belgian Data Protection Authority

To exercise your rights, contact us at mail@loveshop.brussels.

9. Data Security

We implement appropriate technical and organizational measures to secure your data (SSL encryption, secure servers, etc.).

10. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be published on this page with a revised “Last Updated” date.

Questions?

Please contact us at mail@loveshop.brussels for any privacy-related inquiries.